Alexandra Latour is our Artisan of the Month!

In this new episode of “Artisan of the Month,” discover the work of Alexandra Latour, embroiderer and 2023 laureate of the Fondation Rémy Cointreau. In her workshop, she defends the craft of embroidery, guided by her ethical and environmental values.

The Trade

Embroidery is a valued art form with a history stretching back to the Middle Ages, when silk, gold, and silver threads embellished court garments, royal furnishings, and liturgical vestments. t is a way of drawing and sculpting fabric with thread and a needle. After graduating from École Boulle and accumulating experience within renowned houses, Alexandra founded her own workshop. She perpetuates tradition there by handcrafting embroidery projects, while also modernity with her work on the Cornely machine.

The Gesture

Behind every embroidery lies a gesture that combines technical precision with artistic freedom. Each movement is an intimate and deeply personal engagement with the material. There’s no strict protocol; the embroiderer is led by creativity and inspiration, thanks to Alexandra’s favorite tool, the Cornely. Thanks to its versatility, this machine provides a true playground of possibilities for crafting unique visuals, elaborate applications, and inventive motifs. It allows embroiderers to explore new textures and play with volumes and colors, thus transforming each piece into a textile work of art.

The Transmission

As a fundamental pillar of French craftsmanship, embroidery consistently stands out, holding a privileged position, especially within the world of haute couture. It embodies historical savoir-faire passed down through generations. For Alexandra, the mastery and transmission of the Cornely technique is crucial.  This initiative allows for the reinforcement of local production and the centralization of French manufacturing, thereby guaranteeing the quality and authenticity of the creations.

Fondation Rémy Cointreau supported Alexandra in acquiring this famous Cornely machine.