Categorie: MEDIA

Geste/s magazine has dedicated its Fall 2022 issue to the power of transmission. This subject is central for fine crafts and needs to be fully addressed in order to ensure the preservation of traditional know-how while apprenticeships are becoming rarer.

Fine crafts, a sector to be protected

“In the absence of training for certain trades, we are going to lose part of our heritage in France,” explains Caroline Martin-Rilhac, General Delegate of the Fondation Rémy Cointreau, for the magazine Geste/s. In fact, there are less craftsmen in France. Annie Bocel is one of the last heiresses of the engraving of typographic punches. Within the framework of the Master of Art/Student program, she receives a complete and valuable apprenticeship from Nelly Gable, the first female letterpress punch engraver and Master of Art since 2013. Transmission is essential for Annie Bocel who keeps her craft alive within her workshop and through various actions (conferences, books, etc.).

Fondation Rémy Cointreau: anchored in transmission

In the same way that the Rémy Cointreau Group is committed to the transmission of know-how related to liqueurs and spirits, the eponymous Foundation’s main mission is the transmission of artistic crafts to ensure their continuity. “In our business, the richness of the know-how of the cellar master, the cooper and the distiller, are at the heart of our company and can only be passed on in the confidence and secrecy of the cellar. Supporting the transmission of fine crafts was therefore a natural extension, a form of anchoring the terroir,” Caroline Martin-Rilhac told the magazine. Also, the partnerships undertaken by the Foundation are truly dedicated to the support of trainings: Campus Versailles, Bureau du Design, de la Mode et des Métiers d’Art, Bourse des Métiers Orphelins…

Partnerships in this sense will continue and remain the keystone of the Foundation’s missions to keep this intangible heritage alive forever.

This year, the press talks about the sector of fine crafts and its professionals. In fact, the fine crafts and the craftsmen are put in highlights in the French media this year, with a focus on handicrafts and on all pieces made with a real and a local savoir-faire, in its natural state. Caroline Martin-Rilhac, delegate general of Fondation Rémy Cointreau, was asked by the press for mentioning these thematics and also the action and the implication of the foundation for exceptional know-how.

Geste/s media

Geste/s is a new magazine dedicated to fine crafts, exceptional know-how and contemporary creation. Created by Yamina Benaï and Emmanuel Rubin, this magazine is a real support of references.

As a real fine crafts catalogue, it allows the highlights of every profession and every actor of this sector, all illustrated by representative pictures. For this first issue of the magazine, Spring 2022, an article was dedicated to patronage in fine crafts. For that, Caroline Martin-Rilhac was interviewed in order to place the Fondation Rémy Cointreau in this ecosystem. She explained the role of private foundations and the importance of their action about transmission in order to assure the durability of the fine crafts trades.

Opus Talents & Violon’celles

The Fondation Rémy Cointreau is in partnership with the association Talents et Violon’celles. Thanks to this partnership, the Maisons Talents et Violon’celles was created in 2020. It is a co-working space opened in Paris, rue de Rome. For this Opus 2022, Caroline Martin-Rilhac mentionned the strong link between the two entities and their common project.

This partnership has multiple missions. There is the transmission of the lute-making techniques, the research and the innovation of this exceptional know-how. Furthermore, it is a place for musicians where they can find mutual aid and be a part of a community. This place is dynamic and full of life. It is a welcoming ecosystem with values similar to Fondation Rémy Cointreau.