William Amor – Forsaken materials ennobler

Île-de-France – 1980

William Amor is a self-taught visual artist and designer with a strong commitment to the environment. In his workshop, he creates floral artworks using recycled materials he ennobles.

Since the beginning of his career, he has developed his art with recycling plastic waste. In 2015, he set up his workshop called Les Créations Messagères, and revealed his signature to the public at COP21. He has collaborated with luxury houses such as Kenzo, Guerlain, Lesage and many others.

2019 – Grand Prix de la Création, Métiers d’Art category, BDMMA ; Laureate of the Fondation Banque Populaire ; Winner of the EY Foundation.

2018 – Label Fabriqué Paris.

Research and innovation

William Amor’s trade is a new craft that draws on traditional techniques such as those of the floral designer. His approach has its origins in Upcycling. He sees waste as a raw material for creation and treats it as a noble one. After several years of research and experimentation, William Amor has developed his own processes for texturing, coloring, pleating and sculpting plastic bags and bottles.

Transmission

Committed to transmission, William Amor wishes to pass on his know-how and artistic approach.  He regularly welcomes apprentices, particularly as part of the BDMMA’s Savoir-faire en transmission awards. His work has been exhibited in cultural places such as the Salon Révélations in 2019, the Musée des Arts Décoratifs and the Rossana Orlandi gallery. In addition, he has been working with disabled people on certain projects since 2018.

Fondation Rémy Cointreau has supported William Amor in 2020 to help him passing on his know-how and his skills, and developing new techniques. It has helped him acquire a set of steel dies and cutters, as well as floral designer tools from an old Lyonnais craftsman from the late 19th century.